About Us
SM Hawaii (formerly Social Marketing Hawaii), launched in 2007, is a multifaceted communications and advocacy hub that focuses on creating behavior-based communications, marketing, and policy change.
Based on the concept of Social Marketing, a type of marketing developed in the 1970’s, we focus on using evidence-based marketing principles to bring about social good rather than only commercial profit. Our team members have worked on some of the largest non-profit, government, and for-profit campaigns and legislative efforts in the state of Hawaii.
In working with clients, we focus on creating measurable outcomes that are based on sound research and are meaningful markers of success. Our marketing strategy is designed to reduce barriers and enhance the benefits associated with your product or the desired behavior. This carries into our advocacy and legislative work, which aims to create win-win-win policy changes with meaningful impact and measurable effects.
Some Quick Facts About Us
Services
COMMUNICATIONS STRATEGY
We create complete communications plans, including SWOT analysis, media assessment and recommendations, market research, budgets, and work plans. We specialize in creating behavior-based outcomes and defining outcome indicators based on your industry’s best practices.
CAMPAIGN MANAGEMENT
We create complete communications plans, including SWOT analysis, media assessment and recommendations, market research, budgets, and work plans. We specialize in creating behavior-based outcomes and defining outcome indicators based on your industry’s best practices.
ADVOCACY
We have experience leading some of the largest legislative issues of Hawaii, including reducing homelessness, ending domestic violence, and reducing tobacco use at the county level and at the state legislature. From lobbying, to community outreach and mobilization, we can do it all.
EVALUATION
Coupled with our other services, we are able to provide evaluation plans for formative research, process evaluation, bench marking, and outcome/impact evaluation.
GRANT WRITING, REVIEW AND MANAGEMENT
We provide full program and grant management, from concept development to local, state, and federal grant writing and outcome tracking. We are fully equipped to take your idea and make it into a fully funded program.
Meet The Team
Pedro Haro, President & Lead Consultant
Troy J. Siruno, Consultant
Cynthia J. Goto, Consultant
Bryan L. Talisayan, Consultant
What People Are Saying
Latest From Blog
Register Now: SM Hawaii Training – Social Media 101 for Nonprofits
If anyone tells you they are a social media expert, run! That’s because social media changes every day and whatever “rul …
Six FREE Photo Resources to Make Your Campaign Feel Hyper Hawaii Local
An image is worth a thousand words, so it makes sense that a photo of Hawaii, with its beautiful locales, iconic scenery …
Case Study: HIOceanSafety.com
In 2018, the Hawaii State Department of Health (DOH) contracted SM Hawaii to create a communications strategy to prevent …
New Drowning Prevention Campaign
Social Marketing Hawaii is happy to announce it will be working on a new website for a drowning prevention campaign by t …
5 Steps to a Perfect Flyer
Ask These 5 Questions to Create a Perfect Flyer We see them everyday — in store windows, at work or school, in emails, o …
- Previous
- Next
Let's Connect
Would You Like a Quote For a Project?
We provide quotations for work based on your project needs. Please contact us so that we can conduct an initial consultation to determine your needs and objectives. We regularly work with State and County government offices and nonprofits and can provide quotations for grant proposals.
CONTACT ADDRESS
Based In Honolulu, Hawaii